What began in 2001 as an exclusive shirt for a group of buddies in Provincetown, MA, RUFF RIDERS soon evolved into a brand with an even bigger group of friends across the USA and International, The Ruff Rider Co.

Inspired by the anti-bully non-profit, "Live Free, Be Strong," RUFF RIDERS strives to embody a message of hope and the power of overcoming.

The way we see it, some of us have gone through a "ruff" process to become who we are today.

Regardless of who you are, guys and girls...you have a place with us.


Our promise to you is to provide quality made clothing that fits and lasts for a long time.

Wear our clothing to the gym, pair us with your favorite jeans/shorts when you hang out with friends, or kick back...We want to share those moments with you and make memories.

We want to be your new favorite.

"Keep Good Company" with THE RUFF RIDER CO.

 YOU deserve it.