About Us

What began in 2001 as an exclusive shirt for a group of buddies in Provincetown, MA, RUFF RIDERS soon evolved into a brand with an even bigger group of friends across the USA and around the globe... The Ruff Rider Co.

Inspired by the anti-bully non-profit, "Live Free, Be Strong," RUFF RIDERS strives to embody a message of hope and the power of overcoming.

The way we see it, some of us have gone through a "ruff" process to become who we are today.